Chico Adelano is someone who really believes that Design can save the world.

/ about me

Nice to meet you. I am a designer,

strategist and creative technologist who have experienced different areas of the creative carrier over the last 22 years. Currently, I am working as Design Director at Accenture Interactive, fostering holistic approaches for creativity and business. I also teach Creativity, Design and Digital Culture at EBAC.

/ skills

Graphic and UI Design
User Experience
Creative Leadership and Management
Design Thinking and Service Design
Branding and Marketing Strategies

Innovation Mentoring

/ recognition

I 'm very grateful for have won important prizes and mentions on creativity festivals as Cannes Lions, El Ojo de Iberoamérica, One Show Interactive and Wave Festival.

See the complete list

/ some works

We can schedule a time to share more detailed information about my projects

creative direction

new models for education

I'm founder and programme leader of the Digital Creative Direction Specialisation at EBAC. The course is focused on develop creative leaders and prepare them to foster innovation on Digital Culture. The course also allows me act as a hub for brazillian digital leaders, acting in partnership with agencies, studios and startups.

fiat safe key

Using Internet of Things to save lives

Instead of doing a campaign to talk about drivers and alcohol, we decided to develop a product that could help drivers to change their habits on the traffic and save lives. I was responsible for innovation management and service design of this project.

Main recognition:
Innovation Cannes Lion 2015 - Shortlist

fiat live store

Online Costumer Experience

This was the first POV store of the world, that allowed us to serve the dealership experience to the clients at home. I was responsible for experience design and live streaming technical solution. I also led the Innovation and Design teams and the Experts operation.

Main recognition:
Innovation Cannes Lion 2014 - Winner

sky tip

Using Data to boost User Experience

A Google Chrome Plugin that uses Big Data to help people to enjoy their Pay-TV content at the same time that increase spontaneous media and help the brand to acquire new clients. My role was the experience concept, service design and interaction design management.

Main recognition:
CCSP - Advertising on Digital Media - Golden